It's about behavior.
the Marketing Outlook Forum (MOF) this week, we saw line charts showing that consumer attitudes during the pandemic have not changed very much. This is definitely true,
but SMARInsights has found that even though attitudes have not significantly changed – behavior has.
What we heard at MOF: Only about a quarter of Americans are "ready to travel."
Receive a copy of the report
Click here to receive a copy of Denise Miller's Traveler Behavior Insights report.