SMARInsights conducted three surveys of domestic leisure travelers in March 2020, to gauge rapidly shifting consumer views on travel – domestic and international, short-term and long-term – and on leisure travel advertising.


Going forward, this research focuses more on marketing messaging. The research is designed to help our clients decide how to proceed with advertising, how to maintain share of voice in a disrupted marketplace, how to offer wise guidance and perhaps even hope as consumers navigate this time of isolation. We will continue to gauge views on travel in the coming year, and how travel behaviors are likely to change during the recovery period.


Unlike SMARInsights’ other research projects, this is not a customized study. We are designing the research to be comprehensive and accessible to as many of our clients as possible.  


With so much happening so fast we feel like this is the kind of information destinations need to help inform strategies and plans. For information about how to obtain the most recent report on “Domestic leisure travel sentiment in light of coronavirus/COVID-19,” please reach out to us at

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Our focus is our clients and their needs, not our products and processes. This means we have to think and change and tailor what we do every day. And that's what we love to do.

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