About our team

SMARInsights moves beyond the role of a traditional researcher to the role of supporting clients.


SMARInsights provides individualized consultation grounded in a fully integrated marketing research service that yields actionable results - every time.


Innovation and creativity are essential ingredients in developing and maintaining relevant and actionable research programs in a changing environment.  As a boutique, full-service research consulting firm, we are not locked in to any singular approach or technique, panel or platform.


Instead we continually choose the ones that work the best for the situation.  When considering new techniques and technologies we review them critically:

  • Do they work?
  • Are they representative?
  • What are the limitations?
  • What is the value for the money?
  • How do they apply to the client?

The SMARInsights team of professional researchers has delivered hundreds of projects to dozens of state and city destinations, and attractions.