David M. Seiferth, Ph.D


David provides consultative support and assists in the implementation of key processes by advising on research design, analysis, reporting, and presentation. He serves as the prime developer of research methodologies and has helped develop new options for image and positioning research, advertising effectiveness, visitor segmentation, and market targeting, and helped develop methodologies to identify key visitation motivators.

As founder of the company, David's commitment is to continually improve the firm's analytical product. To that end he has helped develop an outstanding team of researchers who work collaboratively with each other and with SMARInsights' clients to construct customized research products that get at the heart of what clients need to know to make solid strategic decisions. He is a central contributor to the use and development of new methodologies to enhance the value of research while minimizing costs. 

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Research experience

  • Lead innovator in research design and analysis for conversion, visitor profiling, competitive analysis, customer awareness, product development, and database research.
  • Lead consultant on SMARInsights’ Internet and Mobile initiatives.
  • Developed and implemented numerous research programs with a focus on understanding consumer behavior and their decisions in several industries, including tourism, utilities, banking, restaurants and retail development.
  • Developed several consumer segmentation systems including one that classifies travelers based on their destination choices.
  • Developed a market potential model to identify target DMA's for destination marketing organizations.


  • B.A. Ithaca College
  • Ph.D Indiana University

Favorite travel memory

“The first memory of family vacation travel I have is as a young boy visiting Williamsburg with my two older brothers and parents. Being placed in the locks with my brother and my tri-cornered hat has never been forgotten. As a child of about 7 years old, I saw things I never imagined and a love of the past was triggered in me that lives till this day.”