Heather Huckeba

Research Analyst

A native of Maryland, Huckeba graduated from New York University and began a 15-year career in market research helping companies better understand their brand, their customers, and how to grow their business.


After working for global research companies Market Facts, Synovate and Ipsos, she transitioned into travel and tourism research working for Arkansas Tourism. Heather loves to help the non-research-inclined to understand insights from research and how those insights can drive better decisions.


Heather is an avid whitewater kayaker, blackwater canoeist, backpacker, hiker and cyclist and has traveled across the country and to Central and South America to pursue her hobbies.


She is thrilled to now combine her love for research and travel into a single career!

Research Experience

Heather’s experience includes:

  • Brand imagery and perception
  • Consumer segmentation
  • Marketing effectiveness
  • Global tracking studies
  • Activation workshops to bring insights to life


  • BS, MSW – New York University

Favorite Travel Experience

I have had some truly unforgettable experiences in my travels and so it’s very difficult to pick just one as a favorite. I’m selecting my trip to Ecuador in January 2015 because the entire trip was both transformative and symbolic of an important transition in my personal life. I still refer to that trip as a reminder to myself of the type life I want to lead and what is really important to me. I evoke the the spirit of that trip to guide my future decisions. Also: incredible whitewater kayaking! And monkeys!

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Strategic Marketing & Research Insights    135 North Pennsylvania Street, Suite 1330   Indianapolis, Indiana 46204    (317) 574-7760