SMARInsights Introduces New Research Analyst

Jordan Musall has joined the SMARInsights (Strategic Marketing & Research Insights LLC) team following an 8-year tenure with Hamilton County Tourism where he was the Data Intelligence Manager.


Jordan graduated from Ohio Dominican University with a degree in graphic design and started his career as a digital marketing manager. His passion for data analysis and expertise in marketing and design have placed him at the leading edge of data visualization and mobile data analysis. He has presented webinars as a guest of Destinations International, the Travel and Tourism Research Association, and Simpleview on topics including the event impact calculator and geolocation data.


“Jordan has been in the shoes of our clients,” said SMARInsights President David M. Seiferth. “He has a keen understanding of how to leverage data for optimal marketing impacts. And he has worked closely with policy makers to inform strategic destination decisions.”


Jordan joins the SMARInsights team as a Research Analyst.


SMARInsights has grown since its beginnings in 1983 and is dedicated to delivering smart and actionable research for destination organizations. 


SMARInsights provides individualized consultation grounded in a fully integrated marketing research service that yields actionable results - every time.


Innovation and creativity are essential ingredients in developing and maintaining relevant and actionable research programs in a changing environment.  As a boutique, full-service research consulting firm, we are not locked in to any singular approach or technique, panel or platform.


Instead we continually choose the ones that work the best for the situation.  When considering new techniques and technologies we review them critically:

  • Do they work?
  • Are they representative?
  • What are the limitations?
  • What is the value for the money?
  • How do they apply to the client?

The SMARInsights team of professional researchers has delivered hundreds of projects to dozens of state and city destinations, and attractions.